The slow movement appeared in the 1980s as a reaction to the acceleration of modern life. The first declination of the slow movement is slow food, created in 1986 to fight against "junk food". In 1999, slow cities were created, followed by the slow movement in travel: slow travel or slow tourism.
The practice of slow tourism appears as an antidote to the stress of daily life. Here, the authenticity of the experience is more important than the speed of discovery. Travelling quietly to meet local people and having an eco-responsible behaviour sums up the state of mind of the "slow traveller". You savour the pleasures of the table, taste local products and wines, and immerse yourself in the culture and heritage of the region you are visiting. And we prefer the "slow traveller" by train, on foot, on horseback or by bicycle.
For Morges, becoming a slow destination is a matter of course. Our flagship activities, our environment, our local craftsmen are often geared towards a slow motion variation. As the first town in French-speaking Switzerland to clearly announce its positioning, Morges was already benefiting from several slow tourism offers.
Distinction: The town of Morges obtains the Green City Label.
On 13 December 2019, the City of Morges officially received its Swiss Green City label. A hairy oak tree was planted to mark this event. In order to promote biodiversity in the long term, the Office des Parcs et Promenades has also planted 500 m2 of quickset hedges consisting of more than 1000 indigenous shrubs and trees.
For more information on this label, click on the right on "Label Ville Verte".